The Drive Awake app has been created to help make the roads in Thailand safer. The app was designed by the Thai coffee chain Cafe Amazon and uses eye-tracking technology to tell when a driver is dosing off. For starters, the phone must be mounted at eye level for the app to work. Once the app detects that you've closed your eyes a loud bird call will sound.
After the bird call your phone will direct you to the nearest Cafe Amazon location. The app is a clever piece of marketing and it will hopefully lead to safer roads in Thailand. Here's hoping Starbucks steps their game up and develops something similar to the Drive Awake app.
Thai Automotive Safety Apps
The Drive Awake App Directs Sleepy Drivers to the Nearest Coffee Shop
Trend Themes
1. Eye-tracking Technology - Using eye-tracking technology to detect drowsy drivers and alert them to nearby safety locations.
2. Road Safety Apps - Developing mobile applications that promote safe driving practices and direct drivers to safety locations.
3. Marketing Through Safety - Using innovative safety apps as a marketing strategy to raise brand awareness and promote customer loyalty.
Industry Implications
1. Automotive - Integrating eye-tracking technology into vehicles to enhance road safety and prevent accidents.
2. Tech - Producing advanced eye-tracking software and hardware for the development of safety applications and systems.
3. Food and Beverage - Partnering with safety apps to offer rewards, discounts, or promotions at affiliated locations to enhance customer engagement.