The 'Drink Your Veggies' brand was created to function as an alternative to the many fruit juices on the market, both natural and concentrated, that are not always as healthy as they claim to be.
The Drink Your Veggies brand uses only vegetables and herbs, containing ingredients like cucumber, ginger and basil. The reason why the juice is made up entirely of vegetables is that when fruits are juiced, they lose some of the vital nutrients that make them healthy. Juiced vegetables on the other hand are actually healthier than consuming vegetables whole, due to the fact that juicing them isolates micronutrients that make it easier for the body to break down and reap the healthy benefits of the veggies.
The vegetable juices are offered in clear bottles and feature green labeling, emphasizing their nutritious formulation.
Isolated Micronutrient Vegetable Juices
Drink Your Veggies Offers a Healthy Alternative to Juices
Trend Themes
1. Isolated Micronutrient Vegetable Juices - The trend towards using only vegetables to create juices that are richer in essential micronutrients creates opportunities for new products and health-focused businesses.
2. Healthy Juice Alternatives - As consumers become more health-conscious, there are opportunities for disruptive innovation in the juice industry by offering healthy alternatives to traditional fruit juices.
3. Functional Ingredient Drinks - The trend towards incorporating functional ingredients, such as herbs and spices, in beverages creates opportunities for innovative products that can also provide health benefits.
Industry Implications
1. Juice Manufacturing - Juice manufacturers can capitalize on the trend towards healthier drink options by incorporating more vegetable-based products into their line-up.
2. Health Food Retail - Health food retailers can take advantage of the trend towards health-focused diets by offering a wider selection of vegetable-based juices and other functional drinks.
3. Wellness Services - Wellness services like spas and fitness centers can offer juice bars that cater to health-focused customers by providing a variety of vegetable-based drinks and other healthy snack options.