Fall 2010 will see the launch of the clothing line Dream Out Loud by Selena Gomez. In case you’re unfamiliar with Disney Channel, Selena Gomez is the 17-year-old star of such Disney Channel shows as ‘Wizards of Waverly Place.’
Dream Out Loud by Selena Gomez is the star’s first fashion line and focuses on girly bohemian designs which, she tells WWD, mirror her own style. Made mostly from organic soft cotton, the collection uses recycled fabrics and includes colorful, printed boho dresses, blouses, jeans, skirts, jackets, and casual accessories including scarves and hats. Click through the images to see some of the pieces from Gomez’s debut collection.
Flower Child Fashion Lines
Dream Out Loud by Selena Gomez is Free-Spirited and Feminine
Trend Themes
1. Bohemian fashion - The trend is towards a free and casual bohemian clothing style. Companies can leverage the organic and recycled material aspect of these clothes to make it a unique selling point.
2. Celebrity Influenced Fashion - The trend involves celebrities partnering with fashion brands. Companies can capitalize on celebrity fan bases by partnering with established stars to create a new fashion line.
3. Sustainability in Fashion - The trend is for companies to create sustainable fashion brands. Companies can adopt environmentally friendly initiatives such as using recycled fabrics and organic materials to appeal to consumers who thrive for ethically conscious products.
Industry Implications
1. Fashion Design - Businesses can disrupt the current state of fashion design and manufacturing by creating sustainable fashion brands that meet customers' needs for quality, stylish and ethically-conscious products.
2. Celebrity Endorsement - Companies can choose to partner with celebrities for endorsement deals to promote the latest fashion looks. These collaborations can ultimately lead to increased sales and revenue.
3. Textile Manufacturing - Manufacturers can supply more eco-friendly materials, such as recycled fabrics and organic soft cotton, that designers need for more sustainable fashion line production, satisfying the increasing demand for eco-friendly clothing.