In partnership with St. Jude Children's Research Hospital, Expedia set up an inventive new campaign called 'Dream Adventures.'
Sick children confined to hospital beds are deprived of many of the fun experiences that others their age get to partake in. In order to remedy this, Expedia sent explorers out into the world and equipped them with 360-degree livestreaming cameras in order to help children live out their wildest dreams.
In order to make the kids feel as if they were truly immersed in their dream environments, a 360-degree screening room was set up to project underwater scenes, grassy valleys and even archaeology sites. Since there was a live component to the experience, kids got to interact with their guides and truly engage with what they were seeing before their eyes.
Simulated Hospital Excursions
Expedia Uses Livestreaming to Take Sick Kids on 'Dream Adventures'
Trend Themes
1. 360-degree Livestreaming - Opportunity to utilize 360-degree livestreaming technology to provide immersive experiences.
2. Virtual Reality Projection - Potential for creating 360-degree screening rooms to project virtual reality environments.
3. Interactive Guided Tours - Possibility of offering interactive experiences where participants can engage with guides in real-time.
Industry Implications
1. Travel and Tourism - Disruptive innovation opportunity for the travel and tourism industry to provide virtual travel experiences for individuals who cannot physically travel.
2. Healthcare - Opportunity to implement immersive experiences in healthcare settings to improve the well-being of patients, particularly children.
3. Entertainment - Potential for the entertainment industry to enhance live experiences by incorporating interactive elements and virtual environments.