Manchester-based streetwear imprint Drama Call continues to grow with its latest collection made up of an impressive 25 new products. The brand delivers fresh colorways for most of its signature silhouettes. Charlie Bows, the founder and owner spoke to Hypebeast recently noting that he is aiming to "send a message to any other kids out there who have started or starting brands, that the sky’s the limit."
This same theme has been perfectly encapsulated with the new range as it features streetwear looks with a slew of logo detail. The capsule is made up of a selection of branded graphic tees, and some tracksuit options, and is rounded out by a selection of skate decks -- it is all set to launch on July 6th.
Expansive Graphic-Detailed Streetwear
Drama Call Presents its New Collection for the Season
Trend Themes
1. Expansive Graphic-detailed Streetwear - Disruptive innovation opportunity: Brands can incorporate intricate graphic designs into their streetwear collections to attract a larger customer base.
2. Fresh Colorways for Signature Silhouettes - Disruptive innovation opportunity: Designers can experiment with new color combinations to update classic streetwear styles and appeal to fashion-forward consumers.
3. Branded Graphic Tees and Tracksuits - Disruptive innovation opportunity: Companies can explore collaborations with artists or brands to create limited edition graphic tees and tracksuits that generate buzz and demand.
Industry Implications
1. Streetwear Fashion - Disruptive innovation opportunity: Brands can leverage innovative materials and technologies to create sustainable and eco-friendly streetwear products.
2. Graphic Design - Disruptive innovation opportunity: Graphic designers can use streetwear fashion as a medium to push boundaries and experiment with bold and unconventional designs.
3. Skateboarding - Disruptive innovation opportunity: Skateboard companies can collaborate with streetwear brands to create unique skate decks that reflect the brand's aesthetic and appeal to skateboarders.