Cosmetics company Anastasia Beverly Hills collaborated with Alyssa Edwards of VH1’s RuPaul’s Drag Race and Netflix’s Dancing Queen to create a high-impact drag queen eyeshadow palette. The 14-shade palette includes 11 mattes and 11 metallic shades that boast names like Texas Made, Back Rolls and Beast, many of which reference the drag queen's meme-worthy catchphrases.
The limited-edition Anastasia Beverly Hills Alyssa Edwards Palette is packed with highly pigmented, blendable shades that have the potential to create striking looks for the day and night. The makeup palette comes with a dual-ended brush and a mirror, plus hot pink packaging that depicts the legendary drag queen's done-up eye makeup.
For the launch of its new collaborative makeup palette, Anastasia Beverly Hills released the 'Supreme' music video starring Alyssa Edwards.
Drag Queen Eyeshadow Palettes
Anastasia Beverly Hills Collaborated on the Alyssa Edwards Palette
Trend Themes
1. Drag Queen Cosmetics - The rise of drag queen-themed cosmetics, featuring bold and bright colors, could create a new market niche for inclusive, gender-fluid beauty products.
2. Celebrity Collaborations - More beauty and makeup brands could partner with celebrities and pop culture icons to create unique and popular products.
3. Meme-inspired Makeup - Creating makeup products with names and designs inspired by internet memes could attract a younger demographic and generate buzz on social media.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry has an opportunity to expand its offerings to be more inclusive and diverse, beyond traditional gender roles and beauty standards.
2. Entertainment and Media - Celebrities, influencers, and pop culture icons could partner with various industries to create unique and engaging products or experiences for fans and consumers.
3. Social Media Marketing - Using social media platforms as a primary marketing tool for new products, brands can leverage influencers and user-generated content to boost engagement and brand awareness.