For Pride Month, H&M just set a new Guinness World Record for the "Most People Attending a Drag Brunch." At a time when drag events are being protested and entertainers from the LGBTQIA+ community are being threatened for what they do, H&M is doubling down on its efforts to support Pride and inclusivity for all.
Recently, a record-breaking 412-person drag brunch was held in Brooklyn, New York and it featured nearly two hours of performances featuring Aquaria, Dragon Sisters, Vena Cava, Victoria Holiday, Serena Tea, Mo'Riah and Janelle No.5. This event supported one of the retailer's longtime collaborators and co-hosts, the Marsha P. Johnson Institute, and its work protecting and defending the human rights of Black transgender people.
Earlier this month, the brand relaunched its My Chosen Family campaign, spotlighting the important role non-biological families play in the LGBTQIA+ community.
Record-Breaking Drag Brunches
H&M Broke a Record for the "Most People Attending a Drag Brunch"
Trend Themes
1. Drag Brunch Popularity - The record-breaking drag brunch event highlights the growing popularity of drag brunches as a unique and inclusive form of entertainment.
2. Support for LGBTQIA+ Community - H&M's commitment to hosting drag brunches and partnering with LGBTQIA+ organizations demonstrates a trend of businesses actively supporting and advocating for the rights of the community.
3. Embracing Non-biological Families - H&M's My Chosen Family campaign reflects a trend of embracing and celebrating the significance of non-biological families within the LGBTQIA+ community.
Industry Implications
1. Hospitality & Entertainment - The rise of drag brunches presents a disruptive innovation opportunity for the hospitality and entertainment industries to create unique and inclusive experiences for diverse audiences.
2. Fashion & Retail - H&M's involvement in hosting drag brunches and supporting LGBTQIA+ causes highlights an opportunity for the fashion and retail industry to embrace diversity, inclusivity, and support important social issues.
3. Non-profit Organizations - The drag brunch event's collaboration with the Marsha P. Johnson Institute showcases how non-profit organizations can leverage unique events to raise funds and awareness for their causes.