Since winter is coming, Bedwin & The Heartbreakers and Dr. Martens have gotten together to produce the very impressive Dr. Know Boots.
As of late, Dr. Martens has been producing some of its best footwear yet, collaborating with brands such as Underground and now the aforementioned Bedwin & The Heartbreakers. The Dr. Know Boots give the brand's classic models a slight makeover while maintaining a beautiful black upper contrasted by a white sole and yellow stitching. What stands out is the long metallic zipper design that's been integrated along the side, giving the shoe a badass, punk-rock vibe. This is definitely a pair of boots I'd keep an eye out for this season.
The Dr Know Boots will be available this month in black or white-soled styles.
Zipped-Up Punk Footwear
Dr. Know Boots is Winter Gear with a Badass Attitude
Trend Themes
1. Winter Punk Footwear - Opportunity to disrupt the winter footwear market by incorporating punk-inspired design accents.
2. Collaborative Footwear Branding - Opportunity to leverage collaborations to reinvigorate classic footwear models with fresh designs.
3. Zippers as Design Accents - Opportunity to incorporate unique zipper designs into footwear to create statement pieces.
Industry Implications
1. Footwear - Opportunity for footwear companies to collaborate with non-traditional brands and incorporate edgy design elements to capture the punk-inspired consumer market.
2. Fashion - Opportunity for fashion companies to incorporate punk-inspired design elements into winter collections to appeal to a younger demographic.
3. Accessories - Opportunity for accessory brands to collaborate with footwear brands and create unique and edgy statement pieces, such as shoes accented with zippers.