The Dr Denim F/W 2010 lookbook plays with fun little science tricks while showing off some pretty rad designs.
The shoot plays with magnets, a lever and hair dryers to create fun effects to add visual interest and complement the clothes. The denim, in both light and dark washes, is all cuffed. Each model is sporting denim that is rolled up to some extent making for a very geek chic outfit. The Dr Denim F/W 2010 Lookbook is playful, fun and a little nerdy.
Science Class Lookbooks
Dr Denim F/W 2010 Lookbook Plays with Physics
Trend Themes
1. Geek Chic Fashion - Disruptive innovation opportunity: Develop a fashion line that combines geeky elements with chic designs to appeal to the growing trend of geek chic.
2. Science-inspired Shoots - Disruptive innovation opportunity: Create innovative lookbooks that incorporate science-themed concepts and effects to engage and captivate audiences.
3. Playful Visual Storytelling - Disruptive innovation opportunity: Explore unique and playful ways to visually enhance and amplify the storytelling aspect of fashion lookbooks.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrate science and technology in fashion design and marketing strategies to attract tech-savvy consumers.
2. Photography - Disruptive innovation opportunity: Develop new photography techniques and concepts to showcase fashion collections and create visually impactful lookbooks.
3. Entertainment - Disruptive innovation opportunity: Collaborate with fashion brands to create interactive and immersive experiences that combine fashion, storytelling, and entertainment.