Puffy Cinched Down Jackets

POST ARCHIVE FACTION's Down Reflective String Jacket Joins SS20

POST ARCHIVE FACTION adds to its Spring/Summer 2020 line up with the arrival of its captivating Down Reflective String Jacket. The outerwear silhouette is optioned in two colorways of either black or silver. The jacket is detailed with cinched in strings to create a visual of broken up sections against the puffy structure.

It is constructed in South Korea and the long sleeve piece is filled with polyester details at the exterior in addition to the head insulating down. The drawstrings boasts a look similar to bungee strings. Notably, these strings can be altered to create new looks to add a touch of personalization. Rounding out the jacket are a stowaway hood by the stand collar, elasticated hem and sleeves, and a zipper enclosure.
Trend Themes
1. Puffy Outerwear - This trend represents an opportunity for companies to innovate the use of materials and design to create more sustainable, lightweight and visually pleasing puffy jackets.
2. Cinched-in Clothing - This trend can inspire companies to develop new clothing items that use adjustable cinched-in features to provide additional layers of style and comfort.
3. Reflective Details - This trend presents an opportunity for businesses to create reflective designs that serve both functional and aesthetic purposes, especially in outdoor and nighttime activities.
Industry Implications
1. Fashion - Fashion brands can leverage the trend toward stylish yet functional outerwear to provide consumers with high-quality and innovative clothing options.
2. Outdoor and Sports Apparel - This trend represents an opportunity for businesses to create durable and lightweight clothing options that can serve outdoor enthusiasts and athletes during various weather conditions.
3. Textile Manufacturing - The innovation opportunities associated with the puffy outerwear trend can inspire companies in textile manufacturing to explore new materials, processes, and sustainability practices.

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