The Dove Mad Men-style ad uses the success of the popular TV drama to sell soap.
Produced by Mindshare Entertainment, the ad is set in a Mad Men-style scene, with two marketing pros talking about how they don't understand women. A pretty little secretary lets them in on the big secret.
Atypical for Dove, the Mad Men-style commercial shines a light on men rather than women, the demographic Dove typically atempts to empower. At any rate, make sure you watch the Dove Mad Men style ad here!
Drama-Themed Commercials
The Dove Mad Men-Style Ad Takes us Back in Time
Trend Themes
1. Drama-themed Advertising - By incorporating elements of popular TV dramas, brands can create engaging and nostalgic commercials that capture audience attention.
2. Targeting Male Demographic - Shifting focus from traditional female empowerment messages, brands can tap into the male demographic by addressing their concerns and interests in advertising campaigns.
3. Nostalgic Marketing - Utilizing nostalgia-inducing aesthetics and references from past eras, brands can create memorable and emotionally resonant advertising content.
Industry Implications
1. Advertising - Ad agencies and brands can explore innovative approaches to create drama-themed commercials that appeal to various consumer segments.
2. Personal Care Products - By incorporating storytelling and nostalgia into their marketing strategies, personal care brands can disrupt the industry by attracting new customers with engaging and relatable content.
3. Entertainment - The success of drama-themed commercials opens up opportunities for entertainment companies to collaborate with brands and create mutually beneficial cross-promotional campaigns.