Dove Hair Therapy, the revolutionary haircare line, recently announced a new strategic partnership with iconic Canadian Drag Queen, Priyanka, and haircare expert Kirsten Klontz. The new initiative aims to "encourage Canadians to ask more of their hair, with potent but gentle haircare solutions for an instant confidence boost!"
Priyanka has teamed up with Dove Hair Therapy to give Canadians the confidence they need while strengthening their hair. The TikTok haircare vlogger is best known for her lip-syncing tutorials and her appearances on Canada's Drag Race. She knows the importance of haircare in your daily life. Kirsten Klontz, on the other hand, is a renowned celebrity hairstyle who is well versed on the difference premium ingredients can have on your hair.
Together, the pair worked with Dove to launch three new variants to the Dove Hair Therapy line. These include the Strength & Fullness Boost Shampoo & Conditioner, the Soft-Styling 7-in-1 Miracle Mist, and the Soft-Styling Leave-on Brilliant Gloss & Repair serum.
Two new soft stylers, which let you treat your hair as you style it, offer a regime that strengthens, smoothes and visibly repairs your hair using high-potency skincare ingredients and innovative new formats that deliver instant results.
Skincare-Themed Haircare Expansions
Dove Hair Therapy Extends it's Product Range
Trend Themes
1. Skincare-themed Haircare - There is an opportunity to expand the use of high-potency skincare ingredients and formats that deliver instant results to haircare products.
2. Celebrity Collaboration - Collaborating with celebrities can increase brand recognition and consumer trust, leading to increased sales and market share.
3. Soft-styling Products - Soft-styling products that treat hair and strengthen, smooth, and visibly repair it while styling can become a popular and sought-after product category.
Industry Implications
1. Haircare Industry - The haircare industry can utilize high-potency skincare ingredients and innovative formats to create new product offerings that improve hair health and deliver instant results.
2. Beauty Industry - The beauty industry can collaborate with celebrities to create new products and increase brand recognition and consumer trust.
3. Celebrities Industry - Celebrities can partner with brands to expand their personal brand and create new revenue streams while increasing consumer trust and influence in the beauty industry.