Joining the edible cookie dough craze, Britain-based ice cream company Little Moons recently expanded its portfolio with the introduction of the new Cookie Dough Ice Cream Bites. The new frozen treat is an inverted version of cookie dough ice cream -- instead of cookie dough inside ice cream, the ice cream is stuffed inside a sphere of cookie dough.
The creamy Cookie Dough Ice Cream Bites are free from artificial flavors, preservatives, and colors and are available to purchase at Tesco grocery stores for £4.50 per box. "Tesco really backed us on the idea and we are excited to be launching both our bite-sized adventures, cookie dough and mochi bites nationwide with them this month," said co-founder Howard Wong.
Tiny Frozen Cookie Treats
Little Moons Debuted Cookie Dough Ice Cream Bites in the UK
Trend Themes
1. Edible Cookie Dough - The rise in popularity of edible cookie dough presents an opportunity for businesses to create innovative treats using different flavors and textures.
2. Inverted Food - The trend of inverting traditional food items, as seen in the Cookie Dough Ice Cream Bites, opens up possibilities for creating unique flavor profiles and unexpected combinations.
3. Clean Label Products - The demand for food products free from artificial flavors, preservatives, and colors provides an avenue for businesses to develop clean label alternatives, appealing to health-conscious consumers.
Industry Implications
1. Frozen Desserts - The frozen dessert industry can explore innovative ways to incorporate edible cookie dough into their product offerings, attracting customers looking for new and exciting treats.
2. Grocery Retail - Grocery retailers can capitalize on the trend of inverted food by partnering with brands that offer unique products like the Cookie Dough Ice Cream Bites, providing customers with a wider variety of options.
3. Food Manufacturing - Food manufacturers have the opportunity to develop clean label products that meet the growing demand for healthier alternatives, such as creating cookie dough ice cream bites using natural ingredients.