Doubles Social is a new digital platform that helps couples seeking to form platonic friendships with other couples. The service requires an application and a manual vetting process for entry, after which accepted couples create a joint profile to browse and match with others based on shared interests and life stages.
Doubles Social also boasts a streamlined scheduling tool that facilitates the planning of in-person double dates and group events. With this functionality, the platform aims to reduce the logistical barriers that often hinder social planning for adults.
The Doubles Social platform is subscription-based, with a monthly fee per couple, and is initially rolling out in major U.S. metropolitan areas. All in all, the solution is positioned as a more affordable alternative to exclusive social clubs.
Couple Friendship-Focused Apps
Doubles Social Helps Couples Find Platonic Friendships
Trend Themes
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Couple-centric Platforms — Platforms designed for joint social experiences reflect a growing market segment emphasizing shared activities in relationships.
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Vetting-based Social Networks — Social networks incorporating manual vetting processes are gaining traction as a means to ensure quality interactions and user safety.
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Automated Social Planning Tools — Automated planning tools are on the rise, addressing the common pain point of coordinating social events among busy adults.
Industry Implications
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Social Networking — The social networking industry is increasingly focusing on niche communities, offering tailored experiences for specific user groups like couples.
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Event Management Technology — Event management technology is evolving to include personal scheduling tools that streamline social engagement for non-professional gatherings.
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Subscription-based Services — Subscription-based models are expanding into various lifestyle services, offering consumers curated, ongoing experiences and communities.