Two Doritos flavors have been announced by the snack brand to offer consumers a way to enjoy an intense flavor experience when craving a crunchy indulgence. The flavors include the familiar Flamin' Hot and Cool Ranch, which have each been enhanced in order to offer a bold blast of flavor that is unlike the original versions. This includes the Flamin' Hot Limon to offer a blast of heat with a refreshing, tangy finish, while the Cool Ranch variety has been packed with more flavoring to elevate the taste experience for consumers.
The new Doritos flavors are being launched nationwide at retailers in 9.75 ounce bags at a price point of $4.29 as well as a small 2.7 lunch size option for $1.89.
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Trend Themes
1. Intense Flavor Experiences - The introduction of enhanced flavors in snack products, such as Doritos, allows consumers to indulge in a bold and intensified taste sensation.
2. Flavor Innovation - The creation of new flavor combinations, like Flamin' Hot Limon and packed Cool Ranch, presents an opportunity for brands to meet consumer demands for unique and exciting taste profiles.
3. Snack Product Diversification - The expansion of flavor options in popular snack brands like Doritos responds to the growing consumer desire for variety and choice in their snacking experiences.
Industry Implications
1. Snack Food Industry - The snack food industry can leverage enhanced flavors and innovative combinations to attract consumers seeking novel taste experiences.
2. Food Manufacturing Industry - Food manufacturers can explore and develop novel flavor profiles, like Flamin' Hot Limon, to expand their product portfolios and capture consumer interest.
3. Retail Industry - Retailers have the opportunity to stock and promote snack products with diverse flavor options, like the new Doritos flavors, to cater to evolving consumer preferences in taste.