This is a cool, new, innovative Asian look for a longtime favorite Western tortilla chip package.
The combatants (possibly wrestlers?) pictured here, on the Frito-Lay Doritos bag are a radical change from the traditionally bright colored bags seen in millions of food establishments across North America.
Clearly a not-so-subtle attempt to combine athleticism and non-healthy food!
This “Nut-Busting†Doritos pack was apparently an infamous display in last year's Japanese Design Show.
I can't wait to see this year's innovations!
Asianizing Potato Chips
Cool Packaging at Japanese Design Show
Trend Themes
1. Asian-inspired Food Packaging - Creating innovative packaging designs for popular Western snacks inspired by Asian culture and aesthetics.
2. Combining Sports & Unhealthy Food - Exploring the concept of promoting non-healthy food products through sports and athletic imagery.
3. International Cross-cultural Marketing - Adapting marketing strategies and product designs to appeal to diverse global markets.
Industry Implications
1. Food Packaging - Opportunity for designers and manufacturers to develop new and unique packaging designs for popular food products.
2. Sports Marketing - Opportunity to tap into the potential of using sports and athletes to promote non-sports related products and brands.
3. Global Branding - Opportunity for brands to expand their reach and appeal by incorporating elements of diverse cultural aesthetics and traditions.