Garance Doré, the French photographer, illustrator and author best known for her fashion blog, embodies French beauty for women all over the world and that effortlessness has been channeled into a new skincare line, Doré. The simple skincare line is made in France and it is focused on delivering clean, gentle and effective products to make routines less stressful and less complex. As the brand sees it, "Doré is foundational beauty that sets you free."
The French-inspired beauty brand is introducing itself to the world with a product trio: Le Baume, Le Cleanser, and La Crème. Developed to help with minimizing bathroom time and maximizing outdoor time, these products take the form of a multipurpose balm made with just seven ingredients, a gel-to-milk cleanser and a light daily moisturizer.
Simplified French Skincare
Doré is a Made-in-France Skincare Line by Garance Doré
Trend Themes
1. Minimalist Skincare - There is an opportunity for beauty brands to tap into the trend of consumers seeking simple, clean, and effective products and ingredients, as seen in Doré's three-product line.
2. Outdoor-focused Beauty - Beauty brands can disrupt the traditional approach to skincare by focusing on products that allow consumers to spend more time outdoors, as exemplified by Doré's mission to maximize outdoor time with their quick and easy skincare routine.
3. French-inspired Beauty - There is a growing trend of consumers seeking out French-inspired beauty products and brands, such as Doré, which can capitalize on this interest by offering products with a French aesthetic or ingredient sourcing.
Industry Implications
1. Skincare Industry - Beauty brands can disrupt the skincare industry by creating products that meet the consumer demand for minimalist, effective, and clean ingredients, as seen in Doré's product line.
2. Outdoor Recreation Industry - Companies in the outdoor recreation industry can collaborate with beauty brands to offer products, such as Doré's quick and easy skincare routine, that promote spending more time outside and appeal to consumers seeking outdoor-focused options.
3. French Beauty Industry - Brands in the French beauty industry can take advantage of the growing interest in French-inspired beauty by offering products that incorporate French aesthetic or ingredient sourcing, similarly to Doré's Made-in-France Skincare line.