Dora Larsen, a brand that was created by a former lingerie buyer that wanted to combine fashionable lingerie styles with comfortable designs, has launched its Spring/Summer 2021 collection.
To promote the new pieces, Dora Larsen unveiled a lookbook that shows models wearing the pieces at home, venturing no further than a backyard to capture the shots. This gives the images a quarantine-themed look that shoppers are likely to relate to right now, while showcasing the colorful sets against muted background—providing them with plenty of contrast. Overall, the styles are marked by muted pastel tones, with hues of baby pink, blue, green, and lilac combined on the sets. A few hot pink pieces are also featured, offering some bolder looks as well.
Pastel Lace Lingerie Editorials
Dora Larsen Unveiled Its SS21 Line with a Quarantine Lookbook
Trend Themes
1. Quarantine-themed Lookbooks - The pandemic has created an opportunity for brands to showcase their products in relatable quarantine-themed lookbooks.
2. Muted Pastel Lingerie - Lingerie in muted pastel tones with a pop of bright colors are in trend for Spring/Summer 2021 season.
3. Comfortable Fashionable Lingerie - The demand for comfortable lingerie designs that are also aesthetically fashionable is on the rise.
Industry Implications
1. Fashion - Fashion brands can leverage quarantine-themed lookbooks to promote their products in a relatable way during the pandemic.
2. Lingerie - The lingerie industry can benefit from offering comfortable yet fashionable designs that cater to the current demand.
3. Photography - There is a growing need for photographers to create unique and creative quarantine-themed photo shoots that capture the essence of the pandemic era.