Many Millennials grew up playing with the original Doodle Bear and now, Millennial parents will have fun sharing the next-gen Doodle Bear with their kids. Just like the classic version of the toy, the revived 90s plush bear lets kids draw straight on the bear but it also integrates aspects of digital play.
With the companion Doodle Bear Studio app, kids are able to scan their doodled bear and create a customized scene with their own hand-drawn digital creations or in-app stickers. Using the app, kids can also create their own personalized recordings to save and share. As such, the new and improved nostalgic toy is said to "[bridge] the gap between digital and dimensional play."
Digital Doodling Toys
The Revived Doodle Bear Introduces an App Experience for a New Generation
Trend Themes
1. Digital Integration in Toys - Incorporating digital features into traditional toys allows for a more interactive and customizable play experience.
2. Nostalgic Toys for New Generations - Reviving and modernizing classic toys for Millennial parents and their children is a market opportunity for creating connections across generations.
3. App-enhanced Play Experiences - Developing companion apps that complement physical toys and enable additional creative possibilities expands the play value and appeals to tech-savvy kids.
Industry Implications
1. Toy Manufacturing - Toy manufacturers can innovate by embracing the integration of digital technologies into their products, offering new play experiences for children.
2. App Development - Creating apps specifically designed to enhance and extend play experiences can tap into the growing demand for interactive and digital toys.
3. Marketing and Advertising - Marketers can capitalize on the revival of nostalgic toys and the appeal of digital integration by targeting Millennial parents and promoting the sentimental and interactive aspects of these new toys.