Touted as "an ultimate COVID comfort food," the First Ten Burger from The Burger's Priest is a donut burger that's layered with a mix of sweet and savory ingredients. The burger is served on two soft-baked donuts that are grilled with butter and dusted with icing sugar, and it holds classic bacon cheeseburger ingredients like a tangy special sauce and maple-dipped bacon. The First Ten Burger is being introduced for 10 days only and while supply lasts.
In the summer, The Burger's Priest marked its 10th anniversary yet didn't feel it was the right time to celebrate. Now, the 10th anniversary celebrations are being kicked off with a contest and a $10k cash prize—and to support paying it forward, the winner must give the prize away to a deserving recipient. The "give-away give-away" winner will also be given free burgers for a year.
Savory Donut Burgers
The First Ten Burger Shares Classic Cheeseburger Ingredients on Donut Buns
Trend Themes
1. Savory-donut-burgers - The trend of combining sweet and savory flavors in unique burger creations presents an opportunity for restaurants to explore unconventional menu items.
2. Limited-time-menu-items - The growing popularity of limited-time menu items, such as the First Ten Burger offered for 10 days only, allows restaurants to create buzz and generate excitement among customers.
3. Contest-marketing - Using contests and giveaways, like The Burger's Priest's 10th anniversary celebrations, can help businesses engage with their customers and drive brand loyalty.
Industry Implications
1. Restaurant - The restaurant industry can capitalize on the savory donut burger trend by creating unique and indulgent menu items that cater to customers looking for innovative dining experiences.
2. Food-innovation - The growing trend of combining unexpected flavors, such as sweet and savory, presents an opportunity for food innovators to develop new and exciting products that cater to evolving consumer preferences.
3. Marketing - Marketing professionals can leverage the concept of limited-time menu items and contests as strategies to generate buzz, drive customer engagement, and increase brand visibility.