Dunkin' Donuts has caught the world's attention with its latest creation, the Donut Breakfast Sandwich. Consisting of two donuts containing a scrambled egg patty and several strips of bacon, this breakfast sandwich successfully combines both sweet and savory flavors.
The donut will be released to the public on June 7th, also known as National Donut Day. Needless to say, thousands of Dunkin' Donuts fans will be lining up to get a taste of this wacky creation.
By taking this leap forward and combining two surprising elements into a single meal, Dunkin' Donuts has paved the way for other funky foods to go mainstream. Perhaps McDonald's and other mega fast food chains will also join in and come up with their own niche menu items. It's only a matter of time.
Dessert Breakfast Sandwiches
Dunkin' Donuts's New Donut Breakfast Sandwich is Sweet and Savory
Trend Themes
1. Sweet-savory Combinations - Combining sweet and savory flavors in food is a growing trend that presents opportunities for innovative recipes and flavor pairings.
2. Novelty Food Items - The popularity of unconventional food items like the Donut Breakfast Sandwich creates opportunities for businesses to introduce unique and unexpected menu items.
3. National Food Holidays - Highlighting specific foods on national holidays presents opportunity for brands to create buzzy new products that cater to holiday-specific interests.
Industry Implications
1. Fast Food Chains - Fast food chains are well-positioned to capitalize on the trend of novelty food items and can potentially benefit from offering unique and unconventional menu items.
2. Breakfast Food Industry - Companies in the breakfast food industry can explore sweet-savory combinations and unique recipes to appeal to consumers' evolving tastes.
3. Food and Beverage Marketing - With the rise of social media, food and beverage marketers can maximize on national food holidays to promote and advertise niche products and to engage with new and existing customers.