A new donation cards feature on YouTube enables content creators to give back with every video view. It was recently announced on the YouTube Creator Blog that videos will be able to raise money for charitable causes in the United States. YouTubers can choose any 501(c)3 public nonprofit organization validated by the IRS to receive 100% of the profits donated by viewers. So far the donation cards are only available in the US, but there are plans to roll this function out to other countries soon.
During The Project For Awesome, an annual philanthropic event hosted by vlogbrothers Hank and John Green to use digital video as a platform to raise awareness for charities, the donation cards were implemented.
Charitable Video Features
YouTube is Introducing Donation Cards so Creators Can Give Back
Trend Themes
1. Charitable Video Features - Content creators across social media platforms could introduce donation cards to raise funds for charitable causes, creating a disruptive innovation in the philanthropic industry.
2. Digital Philanthropy - With the ability to donate directly to 501(c)3 public nonprofit organizations validated by the IRS through videos, a new wave of philanthropy is expected to emerge, challenging traditional philanthropic methods.
3. Global Philanthropic Ambitions - As YouTube plans to roll out donation card features in other countries, the global philanthropic industry could see changes in online donation methods and drive revenue for charitable causes.
Industry Implications
1. Social Media - The introduction of donation cards on YouTube by creators demonstrates how social media platforms can play a significant role in fundraising and philanthropy.
2. Nonprofit - Nonprofit organizations can benefit significantly from the new donation card feature as they can validate themselves to the IRS and receive 100% of the profits donated by viewers.
3. Digital Marketing - Digital marketers working with nonprofits can promote donation cards features across various social media platforms, thus creating awareness about the philanthropic organization and making it easier to collect online donations.