The Donation Army by Oro Verde is one of the most clever ways to rack in the dough for a good cause. Instead of using human recruiters to collect money, the Oro Verde foundation came up with a quirky and fun way to raise awareness about a serious cause. Oro Verde is a nonprofit organization based in Germany that strives to save the world's diminishing rain forests.
Instead of having workers stand around all day to collect donations, trees are used to do the job; this brilliant technique comprises of a cluster of trees with wooden fingers holding signs that plead with people to help save the rain forests. Working around the clock at no cost, this is a case of Mother Nature working to save herself.
Forest-Inspired Fundraising
The Donation Army by Oro Verde Recruits Trees to Save the Planet
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Industry Implications
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