Designer Don Aretino considered the concept of masculinity when styling his apparel in this exclusive editorial for 'F*cking Young!' More specifically, he took inspiration from Alan Dundes, an anthropologist at the University of California, Berkeley.
Reportedly, his 1987 academic paper, titled 'Into the End Zone for a Touchdown: A Psychoanalytic Consideration of American Football,' cynically tackles the overt masculism that's often associated with the sport. Keeping this in mind, Don Aretino employed the talents of photographer Ryan Tandya, stylist and director Tomas C. Toth, as well as hair and makeup artist Lavern Marquez.
The resulting images intermingle feminine and masculine elements, with models Niklas Schiller, Peer Liening-Ewert and Mike Pishek posing like dancers in stylish sports-inspired ensembles.
Anthropologist-Inspired Editorials
The Images for Don Aretino's Line Draws from Alan Dundes's Work
Trend Themes
1. Gender Fluid Fashion - Designers are incorporating feminine and masculine elements in their apparel.
2. Academic Research-inspired Styling - Inspiration for fashion designers is coming from academic research in fields such as anthropology.
3. Anti-masculism Fashion - Designers are highlighting the harmful effects of traditional toxic masculinity through their fashion lines.
Industry Implications
1. Fashion Industry - Fashion designers can innovate by incorporating academic research into their design process.
2. Academic Research Industry - Academic researchers in areas such as anthropology can benefit from collaboration with fashion designers or stylists.
3. Gender Studies Industry - Fashion designers can benefit from consulting with gender studies experts to ensure their apparel doesn't perpetuate harmful stereotypes.