This infographic by 'DOMO' explains the amounts of data that is generated every minute through the use of social media platforms. As the graph title states, "data never sleeps," which is true after analyzing these shocking statistics.
According to this chart, 48 hours of video is uploaded to YouTube every minute, while Twitter sends over 100,000 tweets, and 684 thousand pieces of content is shared over Facebook. Other statistics to highlight from this graph would be that $272,000 is spent on online shopping, and the 47,000 apps that are downloaded via Apple.
This chart demonstrates how attached people have become to technology, and the impact that it is having on brands and businesses. It is crucial that companies implement social strategies that are catered to their target market by utilizing the necessary platforms. For example, Pinterest would be ideal for marketers who are looking to attract a female audience.
Data Consumption Charts
The 'DOMO' Infographic Shows How Often Social Media Platforms are Used
Trend Themes
1. Increased Data Generation - The 'DOMO' infographic highlights the staggering amounts of data generated every minute on social media platforms, creating opportunities for data management and analysis solutions.
2. Growing Social Media Engagement - The statistics in the infographic reveal the high engagement levels on social media platforms, presenting opportunities for businesses to optimize their marketing strategies and reach a wider audience.
3. Rise in Mobile App Downloads - The data presented shows a significant number of app downloads each minute, indicating a growing demand for innovative mobile applications and potential opportunities for app development and monetization.
Industry Implications
1. Big Data Analytics - The increasing data generation highlighted in the infographic creates demand for companies specializing in big data analytics to help businesses analyze and make sense of the vast amounts of information.
2. Social Media Marketing - The growing engagement on social media platforms calls for businesses to adapt their marketing strategies and utilize social media platforms effectively to reach and engage their target audience.
3. Mobile App Development - The rising number of app downloads indicates opportunities for businesses in the mobile app development industry to create innovative applications that cater to the needs and preferences of the users.