Domino's Australia is further simplifying their ordering process by allowing customers to now request takeout simply using the pizza emoji. The service lets consumers text their order to a specific number and confirm their order using the emoji. The incorporation of a visual texting language speaks to brands incorporating popular culture into their services and products to simplify use for millennial consumers.
As millennials spend most of their time on their smartphones, having services and products that streamline the use of the technology makes it that much more effortless for modern consumers to use. The Domino's Australia services creatively brings together texting and food in a clever way by letting customers order their food simply with an emoji, rather than making a phone call.
Emoji-Ordering Pizza Apps
Domino's Australia Now Lets Consumers Order Simply Using the Pizza Emoji
Trend Themes
1. Emoji-ordering - More companies will likely adopt emoji-ordering as a simplified method of purchasing, especially for the millennial market.
2. Visual Texting Language - Using a visual texting language as a way of communication opens up opportunities for companies to make ordering products and services more accessible.
3. Incorporating Popular Culture - Incorporating trends in popular culture in products and services is an avenue for companies to capture the attention of the millennial market.
Industry Implications
1. Fast Food Industry - Fast food chains can utilize emoji-ordering services to streamline food purchases and increase consumer engagement.
2. Technology Industry - Technology companies can leverage visual texting language to create innovative communication tools for consumers.
3. Marketing Industry - Marketing firms can explore opportunities to integrate popular culture into branding strategies, making products and services more relevant to younger demographics.