Dominos is introducing a new delivery service that makes it easier for customers with a non-standard delivery address to order the company's fresh pizzas.
"No address? No problem," said Christopher Thomas-Moore, Domino’s senior vice president and chief digital officer. "Domino’s is proud to be the first quick-service restaurant brand in the U.S. to deliver food to customers with the drop of a pin."
The new Dominos Pinpoint Delivery service allows users to simply place a pin marker on the map to indicate where they would like their order delivered. This is especially beneficial for corporate employees who often order to the office, or for consumers who want to enjoy a hot pizza while lounging at the park or beach.
The new delivery service was recently tested across all Dominos stores across the U.S. and received great feedback.
Pinpoint QSR Deliveries
Dominos Debuts its Pinpoint Delivery Service for Non-Standard Addresses
Trend Themes
1. Pinpoint Delivery Service - The Dominos Pinpoint Delivery service revolutionizes food delivery by allowing customers with non-standard addresses to simply drop a pin on the map for their order.
2. Non-standard Address Solutions - The introduction of Dominos' Pinpoint Delivery service opens up opportunities for other quick-service restaurant brands to develop innovative solutions for delivering to non-standard addresses.
3. Location-based Food Delivery - The use of pin markers to indicate delivery locations opens up possibilities for location-based food delivery services to provide accurate and efficient delivery experiences.
Industry Implications
1. Quick-service Restaurants - The Pinpoint Delivery service by Dominos creates disruptive innovation opportunities for quick-service restaurants to improve their delivery services and reach customers with non-standard addresses.
2. Food Delivery Technology - The introduction of the Dominos Pinpoint Delivery service highlights the potential for further advancements and innovation in food delivery technology, particularly in addressing non-standard delivery locations.
3. Location-based Service Providers - The use of pin markers in the Dominos Pinpoint Delivery service presents an opportunity for location-based service providers to explore new ways of delivering products, beyond just food.