There are a lot of different ways to send out a domestic violence ad, but a lot of them tend to be quite static. This one from UNICEF is a fantastic example of a dynamic billboard that changes throughout the day and becomes a lot more intriguing at night.
Annually, there are about three million cases of child abuse that are reported in the United States, but this sad statistic doesn't even include the cases that go unreported. In order to raise awareness on violence at home, UNICEF's billboard features a child curled up in a corner during the day. When it becomes dark outside, a cleverly placed object and some lighting turns the billboard into a frightening scene, where it looks like a man is about to strike the child.
Violent Shadow Billboards
UNICEF's Domestic Violence Ad Takes on a Darker Tone at Night
Trend Themes
1. Dynamic Anti-violence Billboards - Opportunity for ad agencies to create dynamic billboard ads that change throughout the day to effectively catch people's attention.
2. Innovative Night-time Advertising Techniques - There is a gap in the market for advertising techniques that specifically target audiences during the night-time hours.
3. Emotional Advertising - Opportunity for companies to create meaningful emotional connections with their audiences through advertising campaigns.
Industry Implications
1. Advertising - The advertising industry has the potential to create impactful campaigns that raise awareness of issues such as domestic violence.
2. Non-profit - Non-profit organizations can create attention-grabbing campaigns to raise awareness of their cause and encourage donations.
3. Security - The security industry can use innovative technology such as clever lighting and strategically placed objects to create safer cities and prevent violence from occurring.