The Dole 'Go Bananas' campaign has launched for 2012 and the American company, which rolled out Go Bananas campaigns in 2010 and 2011, is stepping up its commitment to health this leap year by giving consumers "366 Ways to Go Bananas in 2012."
The Dole Go Bananas campaign for 2012 will be centered on Twitter and Facebook. Users can get suggestions and tips on how to enjoy the fruit every day of the year by using the #Go366 hashtag or visiting Dole's Facebook fan page. So far, Dole has offered tips such as using a banana peel to polish your leather shoes, adding a banana to your oatmeal at breakfast time and eating two bananas every day to help with weight loss.
Through its year-long campaign, the brand hopes to promote nutritional health and encourage people to eat more fruits and vegetables.
Fun Fruity Health Initiatives
Dole 'Go Bananas' Campaign Promotes Consumption of Fruits
Trend Themes
1. Social Media Health Campaigns - Brands can use social media to engage with consumers and promote healthy eating tips and habits.
2. Personalized Nutrition - The use of personalized nutrition plans can help consumers make healthier eating choices and improve their overall well-being.
3. Alternative Uses for Food Products - Brands can explore creative and unique ways to use their food products, encouraging consumers to think outside the box and reduce waste.
Industry Implications
1. Food and Beverage - Food and beverage companies can explore innovative ways to promote healthy eating and engage with consumers on social media platforms.
2. Health and Wellness - Health and wellness brands can incorporate personalized nutrition plans and social media engagement to provide consumers with valuable information and promote healthy habits.
3. Marketing and Advertising - Marketing and advertising agencies can help brands develop and execute creative and engaging social media campaigns to promote healthy eating habits and increase brand recognition.