Designer Song Challenges

Dolce & Gabbana Music Video Contest Asks Fans to Dance and Sing

If you love the fashion label D&G, then enter the Dolce & Gabbana music video contest and you could win a chance to be in the label's branded D&G music video.

To enter, you and your friends just have to create a video clip with a special D&G music remix track and lyrics, both of which can be downloaded from the Dolce & Gabbana music video contest site. Then, record a 30-second video of you and your friends singing and dancing your hearts out to the track, making sure you show why "D&G is D&G, D&G is love." The best video clips will be featured in a final branded music video by Dolce & Gabbana.

Submit your fun video clip -- you have until Jan. 9 -- by visiting the Dolce & Gabbana music video contest website.
Trend Themes
1. User-generated Fashion Videos - There is a trend of fashion brands encouraging fans to create user-generated videos as a way to engage with their audience and promote their brand.
2. Branded Music Video Contests - The rise of branded music video contests offers an opportunity for fashion labels to involve their fans in the creative process and generate buzz for their brand.
3. Social Media Influencer Partnerships - Collaborating with social media influencers who have a passion for fashion can help brands reach a wider audience and increase engagement.
Industry Implications
1. Fashion - The fashion industry can explore utilizing user-generated content through contests to create brand awareness and connect with their audience in a more interactive way.
2. Music - The music industry can partner with fashion brands to create music video contests and tap into the fanbase of these brands to promote new music releases.
3. Advertising - Advertising agencies can provide services to brands, helping them run and promote branded music video contests to increase brand visibility and engagement.

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