DOJA is a cannabis label that is rooted in cultural authenticity due to the natural growth processes of all the different strains it offers. It carefully blends traditional technical methods with contemporary technology to produce small batches of the cannabis flower in British Columbia's Okanagan Region. It offers three different strains entitled 'Elation,' 'Utopia,' and 'Momentum.'
Elation is a blend between 'Chemdawg 91' and 'MK Ultra' -- it is dominant in indica, 18% THC, and gives off a relaxing and uplifting effect. The Utopia strain is more of a social option, has 16% THC, evoking fruit and berry notes. The Momentum strain features three genetic categories that aid pain whilst still giving off uplifting effects -- it has notes of eucalyptus, citrus, and pine.
Relaxing Cannabis Flower Strains
DOJA Carefully Creates Strains in Okanagan Valley, BC
Trend Themes
1. Authentic Cannabis - DOJA labels its cannabis with authentic cultural identity, offering small batches of strains by blending traditional and modern growing techniques.
2. Relaxation Through Strains - DOJA creates strains that fit specific experiences such as Elation, Utopia, and Momentum, all of which feature relaxation.
3. Social Cannabis Strains - DOJA's Utopia strain offers a more social experience with 16% THC and fruit and berry notes.
Industry Implications
1. Cannabis - DOJA's offering of small batches of cannabis strains through a mix of traditional and modern growing techniques presents opportunities for growers and product innovators.
2. Retail - DOJA's branding of its strains with authentic cultural roots and strain-specific experiences presents opportunities for retailers to differentiate their offerings.
3. Wellness & Healthcare - DOJA's Momentum strain offers pain relief with uplifting effects, opening new avenues into wellness and healthcare products for cannabis growers and innovators.