These dog food packs were developed as part of a project between Marcella Silva, a recent graduate from the Academy of Art University, Ashleigh Brewer, Maria Evangelina and Stephanie Hutomo.
The pet food is arranged in a color-coded system that differentiates three types of products: one for puppies, one for fully grown dogs and another for elderly dogs, which makes it incredibly easy to grab and buy the right one for your pooch. As well as a bright color system, each dog illustration featured on the front of the packaging includes a playful colored neckpiece that corresponds with each age group.
Each of the wet dog food packages features a different kind of flavor, which gives dogs some variety and the best nutrients for each life stage.
Hierarchical Pet Food Packs
These Dog Food Packs Are Designed for Pups of Three Different Ages
Trend Themes
1. Color-coded Pet Food - Opportunity for pet food companies to develop a color-coded system for different life stages of pets, making it easy for pet owners to select the right product.
2. Age-specific Packaging - Opportunity for packaging designers to create age-specific illustrations and color schemes for pet food packaging, appealing to pet owners and enhancing the buying experience.
3. Variety in Pet Food Flavors - Opportunity for pet food manufacturers to offer a range of flavors for different life stages, providing pet owners with options for catering to their pets' preferences and nutritional needs.
Industry Implications
1. Pet Food Manufacturing - Disruptive innovation opportunity for pet food manufacturers to capitalize on the color-coded packaging and age-specific labeling trend, attracting more customers and facilitating improved segmentation.
2. Packaging Design - Opportunity for packaging design firms to collaborate with pet food companies to create visually appealing and functional age-specific packaging, enhancing brand identity and customer satisfaction.
3. Market Research and Customer Insights - Opportunity for market research firms to conduct studies on pet owners' preferences for age-specific pet food packaging, providing valuable insights for pet food companies to meet customer demands.