A Pup Above is a startup that itself apart by preparing sous vide-style fresh dog food formulas with high-quality, 100% human-grade ingredients. Additionally, the brand offers full sourcing traceability, plus an average of 72% more protein than its gently cooked dog food products from competitors.
While pet parents will benefit from peace of mind, pets will be delighted by fresh dog food varieties like Turkey Pawella, Texas Beef Stew, Chicka Chicka Bow Wow and Porky’s Luau. When it comes to ordering, pet owners can customize the amount they receive based on the size of their dog, as well as whether they select a full plan or a 50/50 mix.
A Pup Above was recently named one of the winners of the 2021 Pet Care Innovation Prize from Nestlé Purina PetCare.
Human-Grade Fresh Dog Foods
A Pup Above Makes Sous Vide-Style Dog Food Formulas
Trend Themes
1. Fresh Dog Food - A growing trend in pet industry is fresh dog foods that offer high-quality, human-grade ingredients with full traceability and customization options.
2. Sous Vide-style Cooking - Sous vide-style cooking for pets is a new trend that offers enhanced nutrition and palatability for dogs and can be applied to other pet food categories.
3. Customization in Pet Food - Customization options based on pet size and preferences is a new trend in pet industry that also includes subscription-based services and delivery models.
Industry Implications
1. Pet Food - The pet food industry can benefit from exploring new cooking and processing methods and using high-quality, human-grade ingredients to keep up with the growing demand for fresh and nutritious pet foods.
2. Sous Vide Cooking Equipment - The sous vide cooking equipment industry can target the pet food market and offer products and services tailored to this new trend in pet industry.
3. Pet Subscription Services - The subscription-based pet food delivery industry can explore new customization options and enhance convenience and value for pet owners who are looking for fresh, high-quality pet foods.