The DOE Spring/Summer 2021 capsule was unveiled and it is packed with versatile designs that ready for the warmer seasons of the year. The Shanghai-based fashion label focused on rainy weather as the capsule boasts the name 'ENDLESS RAIN.' With the warmer temperatures, oftentimes comes with wet weather as well.
The range is full of staple designs detailed with graphics such as raindrops and people coming together to keep dry. The graphics are seen across items such as graphic tees, shorts, and shirts. The color palette is bright and is seen through the vibrant visuals that detail the versatile silhouettes. The entire seasonal ENDLESS RAIN collection is now available to shop online through the brand's Instagram account.
Local Weather-Themed Fashion
The DOE Spring/Summer 2021 Capsule Nods to Rainy Seasons
Trend Themes
1. Weather-inspired Fashion - There is opportunity for clothing brands to create collections inspired by weather patterns to appeal to consumers who prioritize functional and versatile designs.
2. Graphic Prints on Clothing - Fashion brands can capitalize on the popularity of graphic prints and incorporate weather-inspired imagery onto clothing items.
3. Online Shopping Through Social Media Accounts - There is an opportunity for fashion brands to leverage social media platforms to connect with consumers and offer a seamless online shopping experience.
Industry Implications
1. Fashion - Fashion brands can incorporate graphic prints inspired by weather patterns to create functional yet stylish collections that appeal to consumers during different seasons.
2. E-commerce - E-commerce platforms can work with fashion brands to optimize online shopping experiences and provide consumers with easy access to collections through social media accounts.
3. Graphic Design - Graphic designers can create weather-inspired graphics that can be incorporated onto clothing items to create unique and eye-catching designs for fashion brands.