Shanghai-based fashion label DOE introduces its latest collection designed for the Spring/Summer 2021 season. The silhouettes are minimal and detailed with a plethora of graphics. The streetwear looks are inspired by a famous quote by Bruce Lee -- he references water and uses it as a metaphor for adaptation. The quote reads "empty your mind, be formless, shapeless — like water."
On one of the tees in the capsule, it is detailed with a monochromatic visual of waves crashing together paired with abstract shapes. Another tee sees the entire quote printed on the back with branding details at the waist area. The rest of the capsule includes a colorful short sleeve button up shirt, long sleeve shirts, sweaters, caps, muds, and a coach jacket.
Graphic-Centric Spring Streetwear
DOE Introduces a SS21 Collection with Minimal Details
Trend Themes
1. Minimal Graphic Design - Brands can look to incorporate minimal graphic designs into their apparel for a fresh and modern look.
2. Streetwear and Inspirational Quotes - Streetwear collections that incorporate inspirational quotes can appeal to a younger consumer base who prioritize meaningful messages in their fashion choices.
3. Versatile Silhouettes - Brands can explore versatile and adaptable silhouettes inspired by the metaphor of water, creating clothing that can be worn in a variety of settings.
Industry Implications
1. Fashion - Fashion brands can incorporate minimal graphic designs and inspirational messages into their clothes for a fresh take on streetwear.
2. Graphic Design - Graphic designers can partner with fashion brands to create minimal and impactful graphic designs that can be incorporated into apparel collections.
3. Retail - Retailers can target a younger generation who value meaningful messages in their fashion by curating streetwear collections that incorporate inspirational quotes and minimal graphics.