Reimagined Classic Boat Shoes

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Drake's and Sebago Join on the New Dockside Boat Shoes

Drake's by Savile Row launched a new collaboration alongside Sebago on a new and revived iteration of the Dockside shoes. It blends together the New England craftsmanship by Sebago with the modern design language by Drake's/ The shoe has been a staple for decades and has a clean aesthetic.

The collaborative shoe is detailed with additional features including the paracord laces as well as patchwork details that add some contrast. This is continued by the hand-stitching across the upper with white eyelets for tonal contrast. The shoe comes in two colorway options of navy blue and white complete with hints of green and white by the side tabs, which is inspired by the exterior of Drake's flagship store locations.
Trend Themes
1. Revived Heritage Fashion - The collaboration between Drake's and Sebago on the new iteration of Dockside shoes taps into the trend of revived heritage fashion, which can be used by luxury and mainstream fashion brands to create a buzz around their products.
2. Upgraded Classic Designs - The addition of paracord laces and patchwork details in the Sebago x Drake's Dockside shoes suggests the trend of upgraded classic designs, which can be used for creating limited edition products or introducing new product lines by mainstream fashion brands.
3. Regional Design Collaborations - The blend of New England craftsmanship by Sebago and modern design language by Drake's in the Dockside shoes can lead to the trend of regional design collaborations, where fashion brands can collaborate with local artisans and designers to showcase their expertise and create unique designs.
Industry Implications
1. Luxury Fashion - The revived heritage fashion trend and upgraded classic designs trend can be used by luxury fashion brands to create limited edition products and attract niche consumers.
2. Mainstream Fashion - The regional design collaborations trend can be used by mainstream fashion brands to create unique products that appeal to different regional markets and showcase their commitment to craftsmanship and localized designs.
3. Artisanal Products - The regional design collaborations trend can be used by artisanal product makers to collaborate with mainstream fashion brands and showcase their skills to a wider audience, which can lead to increased sales and brand recognition.

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