The opening scene of the ‘Do You Know This Guy?’ Internet Explorer advertisement focuses on a young man sitting on his computer and commenting on a magnitude of chat boards about his thoughts on Internet Explorer.
As he is running through the chat boards commenting ‘IE SUCKS’ to each of his friend’s status on Facebook and Tweeting his latest thoughts, the idea of the commercial showcases the hatred towards the once popular browser. This Microsoft innovation was the most popular option up until the late 90s. The ending of the commercial focuses on the young man reading reviews and recognizing how it has improved. He then begins to post good reviews on the message boards.
Cyber Bullying Browser Ads
The ‘Do You Know This Guy?’ Internet Explorer Ad Shows its
Trend Themes
1. Reputation Management Advertising - Disruptive innovation opportunity: Develop browser ads that actively manage and improve a brand's online reputation in response to negative comments and reviews.
2. Social Media Sentiment Analysis - Disruptive innovation opportunity: Create tools and algorithms that analyze social media comments to gauge consumer sentiment towards a brand or product, allowing for targeted marketing campaigns.
3. Brand Perception Transformation - Disruptive innovation opportunity: Utilize storytelling and compelling narratives in advertising to transform negative perceptions of a brand into positive ones.
Industry Implications
1. Online Advertising - Disruptive innovation opportunity: Develop new formats and approaches for online advertising that engage users and push the boundaries of traditional ads.
2. Reputation Management - Disruptive innovation opportunity: Build platforms and services that help businesses monitor and manage their online reputation, including handling negative comments and reviews.
3. Marketing Analytics - Disruptive innovation opportunity: Develop advanced analytics tools that provide real-time insights into consumer sentiment and preferences, enabling more targeted and effective marketing strategies.