Cara Delevingne is the star of PUMA's DO YOU campaign, which was created to promote its Spring/Summer 2017 apparel.
Throughout the shots, she poses in high-waisted underwear and a matching sports bra, a branded tank top, a sweater, a one-piece bathing suit, and shows off the Suede Heart Reset in 'Aruba Blue.' The model and actress is pictured in front of a plain gray backdrop, and poses with an adorable panther cub in the majority of the shots.
In addition to making the DO YOU campaign more eye-catching, the use of the panther cub corresponds with the athletic brand's logo. To enhance the "wild" aesthetic that's generated by the panther cub, Delevingne wears bits of armor with the bathing suit as well.
Athletic Panther-Paired Editorials
Cara Delevingne Posed with a Panther for PUMA's DO YOU Campaign
Trend Themes
1. Athletic Apparel - The use of athletic apparel in PUMA's DO YOU campaign highlights the trend of incorporating sports clothing into everyday fashion.
2. Animal-inspired Marketing - The inclusion of a panther cub in PUMA's campaign reflects the trend of using animals to capture attention and create a unique brand image.
3. High-fashion Activewear - PUMA's collaboration with Cara Delevingne showcases the growing trend of high-fashion brands entering the activewear market.
Industry Implications
1. Athletic Apparel - The use of athletic apparel in PUMA's DO YOU campaign creates opportunities for innovation in the athletic apparel industry.
2. Fashion Marketing - The animal-inspired marketing approach in PUMA's campaign presents disruptive innovation opportunities in the fashion marketing industry.
3. High-fashion and Activewear Collaboration - The collaboration between PUMA and Cara Delevingne opens up possibilities for disruptive innovation in the high-fashion and activewear collaboration industry.