Get carried away with the alluringly sweet DL1961 Spring/Summer 2014 Campaign, which will propel the DL1961 Premium Denim revolutionary collection to the top.
Inspired by lazy days at the beach, the L1961 Spring/Summer 2014 Campaign is fronted by dewy, fresh-faced model Josephine Skriver and broodingly gorgeous Roch Barbot.
Photographed by Boo George, the romantic and delicately pretty campaign pays homage to the lazy days of a New York summer. The shoot was actually taken on a New York beach to keep things authentic.
The DL1961 Spring/Summer 2014 Campaign features the lovers enjoying the beach with Skriver posing in the new DL1961 Instasculpt jeans for women. The revolutionary four-way stretch jean micro sculpts the legs, butt and mid-section areas to make them look lean and sculpted.
So get ready ladies to get the perfect pair of jeans to wear on the beach this summer.
Alluring Lazy Beach Lookbooks
The DL1961 Spring/Summer 2014 Campaign is All About Denim
Trend Themes
1. Beach-inspired Fashion Campaigns - Fashion brands can tap into the allure of beach-inspired campaigns to promote their clothing lines and attract summer shoppers.
2. Revolutionary Four-way Stretch Denim Jeans - Denim clothing brands can innovate by offering four-way stretch jeans that micro sculpt the legs, butt and mid-section areas for a more flattering fit and customer appeal.
3. Authenticity in Fashion Marketing - Fashion brands can leverage the authenticity of real beach settings to connect with their audience and showcase their products in a relatable and natural environment.
Industry Implications
1. Fashion - The fashion industry can incorporate beach-inspired campaigns and innovative denim products to attract summer shoppers and increase sales.
2. Denim - The denim industry can differentiate their products by offering four-way stretch jeans that micro sculpt the legs, butt and mid-section areas for a more flattering fit and customer appeal.
3. Advertising - The advertising industry can promote the authenticity of real beach settings in fashion campaigns to engage consumers and create a memorable visual experience.