The DKNY Spring 2011 advertisements feature city-chic models who stand out in the busy crowd. Clothes featured include ruffly tiered skirts, bright fitted jackets, patterned and matching scarves with shirts, and color-blocked styles.
The models wear their hair slicked back, or half slicked back. This collection offers a pretty work style with playful add-ons. I love the effortless look of an all-white outfit.
Implications - In the contemporary, fast-paced social milieu that many are accustomed to within a city's walls, it is difficult to gain attention. Similarly, in order for companies to have their products recognized by consumers, it is critical to have a design with unfamiliar qualities. By infusing products with a sense of distinguished difference, buyers will then take notice and consider a product more closely for purchase.
Chic City Campaigns
The DKNY Spring 2011 Ads Stand Out in a Crowd
Trend Themes
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City-chic Fashion — Disruptive innovation opportunity: Create fashion designs that stand out in a busy urban environment, capturing the attention of consumers.
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Effortless Work Style — Disruptive innovation opportunity: Develop fashion options that combine elegance with playfulness, offering a unique and desirable blend for professionals.
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Color-blocked Styles — Disruptive innovation opportunity: Explore color-blocking techniques to create visually striking clothing designs that set a new trend in the fashion industry.
Industry Implications
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Fashion Retail — Disruptive innovation opportunity: Use unique and attention-grabbing fashion designs to differentiate products and attract more customers.
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Fashion Accessories — Disruptive innovation opportunity: Design patterned and matching scarves with shirts to offer stylish and coordinated fashion accessories that appeal to consumers.
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Professional Hair Styling — Disruptive innovation opportunity: Develop innovative hair styling techniques and products that allow for slicked-back or half-slicked hairstyles in the workplace.