The latest DKNY brand collection for children includes styles inspired by the laid back fashions spotted in hip New York City areas such as Brooklyn and Williamsburg. The collection features style-forward pieces designed for children from the ages of 6 months up to 16.
The line will feature styles for both girls and boys offering vintage ensembles that adults often rock made in miniature sizes. The collection includes items such as branded T-shirts, fur vests, plaid pants and bold leather biker jackets for girls and hip turtlenecks, dark denim trousers and padded jacks for boys. These ensembles ensure children look just as hip as their parents while they strut around New York City ready to take on the world.
Casual American Kid's Clothing
DKNY Brand's New Line is Inspired by Laid Back Looks from Brooklyn
Trend Themes
1. Laid Back Kid's Apparel - Opportunity for brands to offer children's collections inspired by the casual fashions of trendy urban areas like Brooklyn.
2. Miniature Vintage Ensembles - Chances for creators to produce mini versions of classic garments often seen on adults.
3. Gender-neutral Children's Wear - Potential for designers to offer unisex apparel that appeals to all genders and offers versatility to the parent's shopping agenda.
Industry Implications
1. Children's Clothing - The opportunity for clothing companies to produce comfortable, practical and expressive clothing lines for kids.
2. Fashion - The chance for designers to take inspiration from the laid-back, vintage looks of urban areas and offer unique and fashionable styles for kids.
3. Retail - Opportunity for retailers to differentiate themselves by offering unique collections of children's wear that meet the preferences and tastes of parents looking for unique and stylish clothing for their kids.