The COVID-19 pandemic has many consumers spending most of their time at home, so the Blaze Pizza DIY Pizza Kits have been announced by the brand as a new interactive product option to shake up mealtime.
The pizza kits come in individual and Family Fun size options of which the former includes a ball of dough along with dusting flour and as many as seven toppings. The Family Fun kit has enough ingredients to make four individual small pizzas, which is perfect for families or households with multiple people.
The Blaze Pizza DIY Pizza Kits can be prepared and baked at home, and have been paired with a series of video instructions posted online by the brand.
Takeout Pizza Kits
The Blaze Pizza DIY Pizza Kits are Fun for the Whole Family
Trend Themes
1. At-home Meal Kits - There is a growing trend of at-home meal kits that provide consumers with the ingredients and instructions to prepare meals in the comfort of their own homes.
2. Interactive Food Experiences - Consumers are seeking interactive food experiences that go beyond traditional dining, and DIY pizza kits provide an engaging and fun activity for families and households.
3. Shifting Consumer Behavior - The COVID-19 pandemic has caused a shift in consumer behavior, with people spending more time at home and looking for innovative ways to recreate restaurant experiences at home.
Industry Implications
1. Food Delivery - Food delivery services can capitalize on the growing demand for at-home meal kits by partnering with restaurants to offer DIY cooking experiences to customers.
2. Food Retail - Supermarkets and grocery stores can tap into the trend of at-home meal kits by creating their own branded versions and offering them as convenient options for customers.
3. Hospitality - Hotels and resorts can innovate their room service offerings by providing guests with interactive food experiences like DIY pizza kits, enhancing the overall guest experience.