Lauren Conrad has put together a sophisticated DIY mermaid costume tutorial complete with informative photos and step-by-step instructions.
The former reality TV star let her fans vote on her Halloween costume this year. The final two contenders were a mermaid and a ringleader, with the mermaid just narrowly hedging out the ringleader for the win!
To recreate the look, you'll need seashells (an assortment plus two large scallop seashells), a corset or strapless bra, a stretchy green fabric with some shimmer, turquoise tulle and some sewing essentials: pins, needles and thread and a hot glue gun. Even with the pictures and instructions, this DIY look is pretty advanced, but if you're up to the task, you'll make a pretty glamorous mermaid this Halloween.
DIY Mermaid Costumes
Lauren Conrad's Mermaid Costume Tutorial is Super Glam
Trend Themes
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DIY Costumes — Opportunity for businesses to provide DIY costume kits and tutorials for different themes.
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Sophisticated Halloween Costumes — Disruptive opportunity for upscale costume designers to offer more glamorous and high-quality costume options.
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Audience-driven Costumes — Businesses can engage with customers by allowing them to vote on costumes and incorporating their preferences into offerings.
Industry Implications
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Retail — Retailers can capitalize on the trend by offering DIY costume kits and accessories.
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E-commerce — Opportunity for online marketplace platforms to feature DIY costume tutorials and connect customers with relevant products.
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Fashion — Fashion designers and brands can explore the demand for sophisticated Halloween costume options and create high-end designs.