Lauren Conrad has put together a sophisticated DIY mermaid costume tutorial complete with informative photos and step-by-step instructions.
The former reality TV star let her fans vote on her Halloween costume this year. The final two contenders were a mermaid and a ringleader, with the mermaid just narrowly hedging out the ringleader for the win!
To recreate the look, you'll need seashells (an assortment plus two large scallop seashells), a corset or strapless bra, a stretchy green fabric with some shimmer, turquoise tulle and some sewing essentials: pins, needles and thread and a hot glue gun. Even with the pictures and instructions, this DIY look is pretty advanced, but if you're up to the task, you'll make a pretty glamorous mermaid this Halloween.
DIY Mermaid Costumes
Lauren Conrad's Mermaid Costume Tutorial is Super Glam
Trend Themes
1. DIY Costumes - Opportunity for businesses to provide DIY costume kits and tutorials for different themes.
2. Sophisticated Halloween Costumes - Disruptive opportunity for upscale costume designers to offer more glamorous and high-quality costume options.
3. Audience-driven Costumes - Businesses can engage with customers by allowing them to vote on costumes and incorporating their preferences into offerings.
Industry Implications
1. Retail - Retailers can capitalize on the trend by offering DIY costume kits and accessories.
2. E-commerce - Opportunity for online marketplace platforms to feature DIY costume tutorials and connect customers with relevant products.
3. Fashion - Fashion designers and brands can explore the demand for sophisticated Halloween costume options and create high-end designs.