DIY candy kits are big in Japan and these products are expanding to suit the needs and interests of not only kids but also of grownups. The Zen Garden series by Japanese company Heart is a great example of this pivot to a more mature market.
The DIY candy kits double as a desktop zen garden that is interactive and allows consumers to practice some mindfulness and meditation before indulging in the delicious treat. One of Heart's offerings boasts a miniature rock garden where the rocks are substituted with chocolate and candy, while the sand is powdered Ramune sweets. The second option, on the other hand, features "a gummy-like koi pond." In addition, Heart includes a miniature rake to complete the authentic food-derived kit.
Zen DIY Candy Kits
The Zen Garden Diy by Heart is Interactive, Relaxing and Delicious
Trend Themes
1. DIY Candy Kits - Disruptive innovation opportunity: Explore new flavors and interactive experiences with unique adult-oriented DIY candy kits.
2. Zen Garden - Disruptive innovation opportunity: Combine mindfulness and sweets by creating DIY candy kits that double as interactive zen gardens.
3. Mature Market - Disruptive innovation opportunity: Tap into the growing demand for adult-oriented products by expanding DIY candy kits to cater to the interests of grownups.
Industry Implications
1. Confectionery - Disruptive innovation opportunity: Capitalize on the popularity of DIY candy kits by experimenting with new flavors, textures, and interactive elements.
2. Wellness - Disruptive innovation opportunity: Merge the worlds of confectionery and mindfulness by creating DIY candy kits that promote relaxation and self-care.
3. Gift and Novelty - Disruptive innovation opportunity: Target the gift and novelty market by designing DIY candy kits that offer unique and interactive experiences for both kids and adults.