If you take a close look at the DITA x Thom Browne Fall/Winter 2011 eyewear collection, you might recognize cues from the specs iconic politicians, designers, artists and professors wore during the 40s, 50s and 60s. That's exactly the aesthetic the designers were going for, according to HighSnobiety; they also placed a focus on blending the signature classic cues of previous Browne releases with DITA's renowned craftsmanship.
The DITA x Thom Browne Fall/Winter 2011 line boasts a patriotic palette to go along with its politician-inspired theme. Red, white and blue branding appears throughout the collection, and the frames themselves range from polished metal to black plastic and brown tortoiseshell. Many of the specs feature rounded wire arms that curve around the base of the ear -- a design cue that isn't often seen in modern eyewear collections.
Iconic Retro Eyewear
The DITA x Thom Browne Fall/Winter 2011 Collection Channels 50s Politicians
Trend Themes
1. Retro Eyewear - There is an opportunity to create unique retro-inspired eyewear designs that incorporate classic cues with innovative materials and technology.
2. Politician-inspired Fashion - Designers can create unique clothing and accessory lines that pay homage to iconic politicians from the past.
3. Patriotic Branding - Companies can incorporate patriotic colors and branding into their products to appeal to consumers' sense of national pride.
Industry Implications
1. Eyewear Industry - Eyewear companies can create unique retro-inspired designs that appeal to consumers who want classic and timeless styles.
2. Fashion Industry - Fashion designers can incorporate politician-inspired themes into their clothing and accessory lines to create unique and memorable fashion statements.
3. Marketing and Advertising Industry - Marketing and advertising agencies can help companies leverage patriotic branding to evoke emotional connections with consumers and increase brand loyalty.