Jiffy is a Mexico-based ride-hailing startup that is responding to COVID-19 with strategic business initiatives like its contact-less payment solutions and new social distancing rules. Specializing in corporate transportation, the company is looking to innovate in the wake of the ongoing global pandemic with new offerings that aim to make the experiences of passengers more convenient and safe.
"In the four years we have been operating, we have overcome regulatory issues, conflicts with carriers, the challenge of raising capital, but we have never faced an environment where the demand of our users almost disappears," said Onésimo Flores in a recent interview for Forbes México.
Quickly adapting to uncertain and changing times, the startup has implemented contact-less, digital payments that can be completed via the Jetty app and through QR code scanning. Additionally, corporate riders will be able to purchase individual and group tickets ahead of their drive, allowing Jiffy to calculate the safest maximum capacity of riders per vehicle and the distancing needed between each passenger.
Ride-Hailing Pandemic Initiatives
Jetty's New Payment and Distancing Rules Ensure Rider Safety
Trend Themes
1. Contact-less Payment Solutions - Ride-hailing companies can innovate and implement digital payment solutions that eliminate contact and ensure customer safety.
2. Social Distancing Rules - Ride-hailing companies can implement social distancing rules to ensure passenger safety during the pandemic.
3. Advance Ticket Purchasing - Ride-hailing companies can innovate by offering options for advance ticket purchasing to calculate the safest maximum capacity of riders per vehicle and the distancing needed between each passenger.
Industry Implications
1. Ride-hailing - Ride-hailing companies can take advantage of the pandemic to innovate their services and ensure customer safety, through contact-less payment methods, social distancing rules and advance ticket purchasing.
2. Corporate Transportation - Corporate transportation services can benefit from adapting to pandemic measures by implementing contact-less payment methods, new social distancing rules and advance ticket purchasing.
3. Digital Payments - Companies that offer digital payment solutions can partner with ride-hailing companies to provide their customers with contact-less payment options and ensure their safety during the pandemic.