In wake of the controversial ruling that overturned Roe v. Wade, Republic Restoratives Distillery is donating proceeds from the sales of its newest ‘Dissent Gin’ to the National Network of Abortion Funds. The women and LGBTQ-owned brand will provide these funds to aid pregnant people who are in desperate need of abortion care. Republic Restoratives Distillery has been vocal about its core values and political stance since its brand launch in 2016.
The ‘Dissent Gin’ is inspired by Ruth Bader Ginsberg, and joins Republic Restoratives Distillery's lineup of spirits inspired by influential individuals and the brand’s ethics. The ‘Dissent Gin’ builds on notes of pepper, allspice, bay leaves, ginger, lemon, mandarin orange, and hickory smoke, for a high-quality smoke-infused spirit.
Abortion-Supporting Distilled Spirits
The 'Dissent Gin' Will Help Individuals Who Need Abortions
Trend Themes
1. Socially Conscious Spirits - Republic Restoratives Distillery is disrupting the traditional spirits industry by creating socially conscious spirits that support important causes.
2. Cause-based Consumerism - The 'Dissent Gin' reflects an increasing trend of consumers making purchasing decisions based on supporting social and political causes.
3. Political Activism in Business - Republic Restoratives Distillery is part of a growing number of businesses using their platform to advocate for political and social issues.
Industry Implications
1. Alcohol Beverage Industry - By creating distinctive spirits that support important causes, Republic Restoratives Distillery is finding a disruptive niche in the competitive alcohol beverage industry.
2. Non-profit Industry - Non-profits like the National Network of Abortion Funds are receiving new support from businesses that choose to create cause-driven products like the 'Dissent Gin'.
3. Socially Responsible Business - A new wave of socially responsible businesses like Republic Restoratives Distillery are using their product offerings and overall messaging to attract a growing consumer base that prioritizes social and political activism.