The second collaborative collection between the two iconic brands, a recently announced Disney x Vans 'Young at Heart' range of products will hit stores in June 2015. The playful range has a big of a nostalgic feel to it due to the heavy reliance on the original Mickey and Minnie Mouse, Donald Duck and Winnie the Pooh characters on some of Vans' most famous pieces. Each of the classic Disney characters is given a mesmerizing patterned print.
The fun new capsule collection features bucket hats, socks, backpacks and a selection of sneakers from the Vans Classics range, including the Classic Slip-On, Era, Authentic and Sk8-Hi. The Disney x Vans Summer 2015 line also include flat caps and mesh hats.
Iconic Cartoon Sneaker Lines
The Disney x Vans 'Young at Heart' Collection Features Mickey Mouse
Trend Themes
1. Cartoon-inspired Fashion - The Disney x Vans 'Young at Heart' collection is an example of how cartoon-inspired fashion is becoming increasingly popular, presenting opportunities for brands to collaborate and expand their product line with nostalgia-infused designs.
2. Collaborative Capsule Collections - The partnership between Disney and Vans is an example of how building collaborative capsule collections adds value to both parties while leveraging their respective audiences and enhancing their market presence.
3. Brand Merchandising - The inclusion of classic Disney characters in popular Vans products presents a new trend in brand merchandising, where well-known brands can promote themselves by using iconic characters to create new, desirable products.
Industry Implications
1. Fashion - The Disney x Vans 'Young at Heart' collection is a reflection of the increasing trend in the fashion industry to incorporate nostalgic, cartoon-inspired designs into their products to appeal to a broader target audience.
2. Entertainment - The partnership between Disney and Vans presents opportunities for brands within the entertainment industry to collaborate with fashion brands to expand their product line and monetize iconic characters in new ways.
3. Retail - Collaborative capsule collections like the Disney x Vans 'Young at Heart' collection demonstrate new methods for retailers to increase brand awareness, enhance their merchandise offerings, and reach new customer groups.