Coach has released a second Disney handbag collaboration collection, this time to its more affordable line 'Coach Outlet.'
A similar collaboration collection was released last June that became an instant best-seller. This time, the collection will feature handbags and leather goods at a more affordable price-point, using similar designs but with minor alterations. Instead of including a number of classic Disney characters, this collection will focus on Disney's star mouse, Mickey. Luckily for consumers, the sold-out Mickey satchel bag has been recreated but this time is available in a number of color variations for under $200.
For those who want to reserve a special item, customers who become a member are able to save their picks to a shopping list and arrange for the item to be picked up in store. This Disney handbag collection is available now through Sunday when it will then become available in store until it sells out.
Disney-Inspired Leather Goods
Coach Outlet Has Released a Disney Handbag Collaboration
Trend Themes
1. Affordable Disney Handbag Collaboration - The release of a more affordable Disney handbag collaboration collection provides disruptive innovation opportunities for brands seeking to cater to Disney fans on a budget.
2. Focus on Disney's Star Mouse, Mickey - The shift towards focusing on Disney's iconic character, Mickey Mouse, in the handbag collaboration collection opens up disruptive innovation opportunities for brands to capitalize on the nostalgia and popularity associated with Mickey.
3. Membership-based Shopping Experience - The introduction of a membership option that allows customers to save picks and arrange for in-store pick-up presents disruptive innovation opportunities for brands to enhance customer engagement and loyalty through personalized shopping experiences.
Industry Implications
1. Fashion Retail - The affordable Disney handbag collaboration collection provides disruptive innovation opportunities for fashion retail brands to attract Disney fans and tap into the lucrative market of character-themed accessories.
2. Accessories - The focus on Disney's star mouse, Mickey, in the handbag collaboration collection presents disruptive innovation opportunities for accessory brands to create unique and trendy designs inspired by the beloved character.
3. Membership-based E-commerce - The introduction of a membership-based shopping experience in the Disney handbag collection opens up disruptive innovation opportunities for e-commerce brands to offer personalized shopping services and enhance customer satisfaction and retention.