Disney has teamed with celebrities before to produce a series of photo shoots in which the famous faces dress as fabled Disney characters from classic stories. The campaign was shot by renowned fashion photographer Annie Leibovitz.
This time around, the Walt Disney Company has added celebrities like Gisele Bundchen, who posed as Wendy Darling from Peter Pan, to boost their brand. Featured in the same ad as Tinkerbell is Tina Fey and Peter is played by Mikhail Baryshnikov (Alexandra Petrovsky.)
Other stars in the campaign include husband and wife Jennifer Lopez and Marc Anthony as Jasmine and Aladdin, Whoopi Goldberg as the Genie and Jessica Biel as Pocahontas.
Disney Fairytale (Part III)
Year of a Million Dreams With Gisele, JLo, Jessica Biel
Trend Themes
1. Celebrity Disney Photo Campaigns - The trend of featuring celebrities in Disney-themed photo shoots can create a disruptive opportunity to attract a wider audience to the Disney brand.
2. Fashion-disney Collaborations - The trend of collaborating with renowned fashion photographers for Disney photo shoots can create a disruptive opportunity to market Disney merchandise to the fashion-conscious consumers.
3. Brand Promotion Through Associative Advertising - The trend of using famous celebrities to portray Disney characters can create a disruptive opportunity to promote the Disney brand and attract a wider audience.
Industry Implications
1. Entertainment and Media - The entertainment and media industry can look at incorporating celebrity Disney-themed photo shoots as part of their marketing strategy to increase their brand value and audience reach.
2. Fashion - The fashion industry can look at Disney-themed photo campaigns as an opportunity to innovate their merchandise with a Disney twist, thereby attracting a wider consumer base.
3. Advertising and Marketing - The advertising and marketing industry can explore associative advertising by incorporating famous celebrities as Disney characters to create disruptive campaigns aimed at brand promotion and audience reach.